stay curious

In the past 20 years, Tamedia has grown from a classic newspaper publisher to a leading private media group with the strongest digital portfolio in Switzerland. Our mission has essentially not changed since 1893: We stand for modern, independent information and offer perspective and direction to our customers, because to us it is clear: even in the digital future, we remain faithful to our origins and our purpose. We are planning to make the ties with our roots and the ability to shape change visible with a new identity of the Tamedia brand.

We have grown significantly and we have become a hub of the digital world. We are proud of our accomplishments and of our origins that have enabled us to come this far. Therefore, the new T will be the sole logo of the Tamedia brand. It interconnects our media, our services and all our employees and signifies our shared values, qualities and goals.

Tamedia will continue to stimulate, establish direction and accompany and enhance the lives of our customers. We will keep on the move – on all platforms – true to our vision:

With our journalistic media and services we strive to be one of Europe’s leading digital media companies by 2020.


Tamedia AG
Christoph Zimmer
Head of Corporate Communications
+41 44 248 41 35 T


Media release (PDF)
Images (2 MB)


The new branding was developed over the past 18 months in close cooperation with the Zurich-based agency MADE Identity AG.

Responsibility at Tamedia Ltd.:
Pietro Supino, Publisher and Chairman of the Board
Christoph Tonini, CEO
Christoph Zimmer, Head of Corporate Communications
Andres C. Nitsch, Project Management

Responsibility at MADE Identity AG:
Georg Gadient, Strategy and Consulting
Adrian Glatthorn, Design
Alexander Weis, Design